Phisosophical phriday - objectives of desire
Objectives are king. If strategy is the organisational or personal journey ahead, we must truly understand our objectives to move ahead confidently in the right direction, systematically measuring progress towards those objectives. If the objectives are uncertain, well, any path will do, and our measures are largely pointless: we may know how far we've come and how much fuel we've consumed so far but we're not sure how much further we need to go, nor in what direction and at what speed. That's sub-optimal. So far so good. But what if the objectives are hidden, in conflict, or not what they seem? There are clearly potential problems with objective-led approaches - a little seething cluster of problems in fact. So, then, it seems objectives have objectives.