Website attack exposure metric
Page Rank versus Internet attack rate - a worked example of the metrics selection/design process In theory, organizations that establish a substantial web presence for marketing reasons are also, potentially, setting themselves up as high-profile targets for Internet-based attacks. But is the premise true? Are organizations that maintain high-profile websites attacked more often from the Internet than those that maintain a low profile? Let's try to address the question by developing a metric using the PRAGMATIC approach. Most websites are routinely scored or ranked by Internet search engines and social networking sites. Some popularity measures are distinctly dubious, however, but Google Page Rank is a simple, widely-used and well-respected measure of the visibility or popularity of a website, so that part of the equation is easy enough. To measure Internet-based attacks, w e might count up the number of web-related inform...