For decades, I have appreciated Peter Sandman 's approach to outrage - the social phenomenon in which groups of people react strongly to some perceived threat, issue, concern or whatever, drawing-in other like-minded individuals via social media. The echo chamber (positive feedback loop) can rapidly escalate emotions to an unreasonable degree with a lack of reasoned, critical thinking - according to those allegedly responsible for the issue anyway. In the case of, say, the placing of 5G cell towers in/near schools, the outraged can become furious that the risk (as they see it) is being 'callously ignored' by the equipment suppliers, site developers, authorities and scientists, and enraged that they are 'not being taken seriously'. From their perspective, thanks to group think (social endorsement), the perceived risks are portrayed and understood to be deadly serious . Leaders within the outraged community gain notoriety, influence and personal power from