Raising awareness of trust and ethics

Trust and ethics is hardly your ordinary, run-of-the-mill security awareness topic ... but then ours is no ordinary, run-of-the-mill security awareness product!  We thrive on finding creative angles and/or unusual information security subjects to stave off the boredom that comes from covering the same old same old.

Ethics support many other controls, reinforcing various security-related procedures, while trust raises all sorts of potential issues and yet is a routine, often subliminal part of daily life.  As well as being intensely personal matters, trust and ethics are also relevant at the organizational level.  For instance, customers’ trust and belief in the qualities they associate with various brands are what give them such commercial value.  Anything that threatens to discredit or devalue the brand - such as the dramatic loss of trust that a serious privacy incident can cause - qualifies as a significant information security and business risk.