Database security awareness
Generally speaking, our most important IT systems are databases. Aside from the obvious - and business critical - corporate databases such as the General Ledger and Customer Database, other examples are myriad lists, inventories and semi-structured information collections, some of which are not even computerized. Phone books and contact lists on cellphones and tablets are databases, while many of us maintain databases of documents, spreadsheets and other files in the cloud.
Speaking personally, my to-do list scribbled on a handy scrap of paper is an important reminder for me: if I lose it, it’s hard for me to recall what was on it, so to some degree information security is important even for that!