To what extent do you trust the robots?
The Hidden Risk of Sensitive Information Disclosure in AI/ML/LLM Systems
Introduction
This Sunday morning, fueled by two strong coffees, I'm diving into the issue of workers inadvertently disclosing sensitive personal or proprietary information in their queries to AI/ML/LLM systems and services run by third parties, such as ChatGPT. This topic is crucial, given the widespread adoption of AI technologies and the potential risk to both individuals and organizations.
The Growing Concern
The rapid increase in popularity of AI systems like ChatGPT, driven by human curiosity and the desire to explore new technologies, has led to a surge in queries containing sensitive information. This phenomenon can be attributed to a lack of awareness about the associated information risks and the scarcity of controls such as policies and Data Leakage Protection (DLP) technologies.
The Subtleties of Information Disclosure
Even if we successfully encourage our colleagues (and ourselves) to be more cautious about the information we input into these online systems, the general nature of our interests and queries can still be sensitive. For example, if the operators of ChatGPT notice an uptick in malware-related queries from employees at a particular company, it could indicate potential issues. This applies to Google searches and Wikipedia lookups as well.
Traffic Analysis and Metadata Risks
This situation opens the door for traffic analysis and other forms of large-scale surveillance. Even if the actual data seems innocuous, metadata about our queries and searches can be both sensitive and highly valuable. The potential for abuse of this information has not been widely discussed, which is surprising considering the long history of search engine usage, dating back to AltaVista.
Addressing the Issue
Raising Awareness: Organizations must educate employees about the risks associated with sharing sensitive information on third-party platforms. This includes creating a strong security culture that emphasizes the importance of data protection.
Implementing Controls: Companies should establish policies and controls to prevent inadvertent data leakage. This may include using DLP technologies, monitoring data usage patterns, and restricting access to certain platforms.
Encouraging Privacy: Users should be encouraged to use private browsing modes, virtual private networks (VPNs), and other privacy-enhancing tools to limit the exposure of sensitive metadata.
Engaging with AI Providers: Companies should collaborate with AI service providers to address data privacy concerns and work towards creating secure AI systems that protect users' information.
Conclusion
As AI systems become more prevalent, it is essential to address the information risk posed by the thoughtless disclosure of sensitive data. By raising awareness, implementing controls, encouraging privacy, and engaging with AI providers, we can protect sensitive information and ensure the responsible use of these powerful technologies.